From Nyx Site:
This revolutionary HD Studio Photogenic Grinding Blush compact allows you to grind just enough mineral-enriched cheek color for one flawless application. The result is a finely-milled, high-definition blush that, once applied, deflects light, reduces the appearance of pores and smooths your complexion—making you camera-ready in no time. The rest of your product remains fresh and uncontaminated.
I find it powdery but its a grinding blush so I think its ok. Lacks pigmentation so it needs to be layered to get the desired coverage--helps not to get a clownish look -- and maybe the reason why its an hd blush..it looks good in pics! For the $15 price tag, I think its just a wee bit expensive to my liking but comparing it with the same design/product of smashbox, its cheaper. I prefer pressed blushes than this, its messy..I'm a messy girl--always on a rush..so it will just add up more to it. haha.