Out of all the nyx lipsticks, I seem to favor the matte line. And this second possession, didn't disappoint. Nyx matte in pure red is a creamy matte lipstick with great pigmentation. The color you see on the tube is the color you'll get when applied on..very OPAQUE. Though its matte in general, it's very easy to apply (think of mac ruby woo but glides smoothly). Of course, it's still red so you still have to be careful upon application. Red can be messy.